Value Proposition: The ‘Make or break’ of your Company

25 November 2019 / Amber Wright

Your Value Proposition is the most important element of your brand. It is how you entice the interest of potential customers and communicate to them who you are.

The Value Proposition is integral to the success of any start-up business. It clearly expresses everything you want people to know about what you do and how you do it. So in short terms, if you don’t have one you’re missing out.

What is a Value Proposition?

A common mistake made by new companies is ‘over-explanation’, a value proposition is a complex principle, it’s not just who you are and what you do differently (aka your USP); it’s also how you solve their problem and why they should choose you over the competition.

So the best ones are often clear: answers the questions what is it? For whom?  and how is it useful? We recommend the following few tips, to help create your businesses perfect Value proposition:

1)  Headline – The main benefits you’re offering in one short sentence. It could mention the product or customer. The tip is to make it an attention grabber.

2) Subheading – A more specified explanation of what your company offers.

3) 3 bullet points – Key features and upsides of picking your company.

4) A visual – An image speaks a thousand words they say, so make sure to use a hero image or one inforcing your main message.

 Do’s and Don’t’s

The difference between a killer Value proposition and a bad one is detrimental. Here are a few examples of companies that have hit the nail on the head.

Evernote: “Meet Evernote, your anywhere access notepad. Capture, organise, and share notes from anywhere. Your best ideas are always with you and always in sync.”

Shopify: “Shopify is everything you need to sell everywhere.

Skillshare: “Tomorrow is for the taking. Thousands of classes to help you do your best work”


“Your customers are the judge, jury, and executioner of your value proposition. They will be merciless if you don’t find fit!”

– Alexander Osterwalder

We here at Visual Assets strongly believe in the power of a strong value proposition, we believe that this recent infographic from QuickSprout, Neil Patel shares a number of stats and information to help you craft a value proposition that is not only strong but business changing.


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