Sodexo soforce

With a remit to help sales and operations teams use its tailored CRM platform, Sodexo asked us to create an engaging package of change management comms.


One of the world’s largest employers, Sodexo manages a global workforce and is always looking for ways to improve information sharing across roles and regions. soforce is Sodexo’s tailored Salesforce platform with the potential to improve how the business operates, streamline processes, and increase visibility worldwide. But only if it’s widely adopted and consistently used.

Making change management feel simple

The key to change management and effective internal comms is focusing on people – their workloads, their daily routines and the challenges they face on the ground. We drew from audience surveys to develop, write and produce targeted comms for sales and operations teams. Across benefit-driven digital leaflets and upbeat video content, we highlighted key features, showcased new training, and answered the most important question of all: what’s in it for me?


Localised in both English and French, the soforce digital leaflets and explainer videos created a compelling story, introducing the platform and its practical impact on people worldwide.


Digital leaflet copy, design and production
Explainer video script, design and production
English and French localisation

“We started quite a challenging communication & change management project with Visual Assets just before summer 2021. We had a tight budget, stringent deadlines, multiple audiences & languages and vacations coming on both sides. The team have always been reactive, efficient and adapted to our changing needs. From the creative visuals and quality copywriting for the leaflets to the animations and voice over for the videos, each deliverable was spot on and fully capturing our requirements. It was an overall pleasure to collaborate with the team and I highly recommend their services”.

Samy Mediouni, CRM Success Manager & Global Client Data Governor

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