Sodexo BRS

Sodexo BRS needed a complete employer brand that felt fresh, engaging, and personal – a way to attract and retain digital talent while also representing Sodexo’s unique scale and stability.

Background

In 34 countries, Sodexo Benefits & Rewards Services has a long heritage of helping employers create meaningful, rewarding experiences for their employees. Staying ahead of increasingly digital employee preferences is vital. To maximise success in recruitment and talent marketing, Sodexo BRS needed an engaging, globally unified employee value proposition and brand.

Capturing the essence of life at Sodexo BRS

Putting employees at the heart of every decision, we interviewed a wide range of people from across Sodexo BRS – not just senior leadership, but employees at every level. By finding the common themes in the day-to-day experiences of real employees, we ensured that our new value proposition and brand would feel honest, authentic and compelling.

We then turned this research into a new employee value proposition: a central storytelling piece that would connect with candidates, as well as key messaging pillars to underpin all future activity. Finally, we created an entirely new employer brand and supporting collateral, giving Sodexo BRS a vibrant, confident way to compete on key platforms like Glassdoor and LinkedIn.

Outcome

Using the range of tools and resources that we developed, Sodexo BRS was able to roll out its new employee value proposition and employer brand on a global scale. Crucially, the new brand is a real reflection of what people can expect at Sodexo BRS – not just driving candidate sourcing, but also positively impacting retention for the long term.

Deliverables

Employee value proposition
Employer brand development and guidelines
New visual identity
Tone of voice development and guidelines
Collateral to support the global brand rollout
Life at BRS video

“From great understanding of the brief to a very reactive and agile translation into action, Visual Assets have gone beyond customer focus to bring to life a meaningful collaboration.”

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