Siemens Financial Services Customer First Week

Helping Siemens Financial Services deliver service excellence.


Since 2014, Siemens Financial Services has held an annual,
global event promoting service excellence across all their business divisions, to ensure a consistently high, and continuously improving, customer experience. We are lucky enough to have been involved in each year’s events, developing the identity and creative assets to ensure the event runs smoothly and has optimum buy-in from internal teams.


To celebrate the 10th anniversary of Customer First Week, Siemens Financial Services wanted to do something a little different. The event reaches a global audience and the team wanted to inject some fun into this milestone event, built around the concept of a celebration cake.

Our approach

Each tier of the cake was designed to represent a key topic of
focus for each day – Customer centricity, Digitalisation, Proximity, Recognition and Sustainability. We were tasked with creating the tools to enable the event to launch with a cake, both digital and physical, at each of its key global HQ offices. To tell this story we created a fun video that showed the events’ characters baking a cake, and delivering it across the world, this was then mirrored in the delivery of a real cake to each office at the start of every event.

Along with supporting collateral from recipe cards, social posts, emails, and the leadership team outlining the topics for the
events agenda.


Customer First Week 2024 has been an outstanding success, engaging a global audience in real-time across digital and real-world platforms. The fun, energy, and levels of participation have raised the bar and set Siemens up for a further 10 years of improvement in service excellence.


Customer First Week cake video
Social posts
Recipe cards


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