With a new brand in the making, Sodexo Benefits and Rewards Services needed a complete toolkit of collateral, templates and guidelines to help roll out new marketing assets across their global operation.


Sodexo Benefits and Rewards Services is a leading global employee benefits and engagement partner that supports 36 million consumers in 31 countries. In becoming Pluxee, the organisation is redefining the employee benefits and engagement category with a digital-first and experience-led brand that embodies their vision for the future in a fast-growing market.

Bringing a new brand to life

Working to a tight deadline, we took the baton from Conran Design Group and brought the identity guidelines to life through a broad selection of everyday collateral, branding and comms tools for both internal and external audiences. Inspired by Pluxee’s joyful personality, we created a rich selection of assets to showcase the vibrancy of the new brand. The bright bold colours were at the core of all design executions, bursting with fun and positivity. Along with the photographic style, which is playful, expressive and human. Our aim was to welcome everyone into the joyful world of Pluxee.


Having worked with many global organisations, we know the challenges faced to ensure communications are consistent and on-brand across different departments and regions. And how a set of guidelines and a simple template are sometimes not enough. So we created flexible templates with a diverse range of styles to suit different comms needs, and delivered them in a range of user-friendly formats for easy customisation. So from Belgium to Brazil, both agencies and internal teams alike can create beautiful communications quickly and simply (even in PowerPoint) meaning the new Pluxee brand always looks it’s best wherever it’s seen.


Internal comms / prelaunch & launch campaign activity
Marketing collateral / poster, brochure & banner toolkit
Office templates / Word & email
Digital screen animations
Employee brand collateral refresh
Social media guidelines and toolkit
Office signage guidelines
Exhibition guidelines
Merchandise guidelines

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