Rovva

With our support from naming to user experience and design, Rovva positioned itself as the complete business toolkit, with everything startups, fast-growing businesses and corporate clients need in one place.

Background

Rovva is the all-in-one business support platform – a rich mix of resources, products and services to help businesses succeed. The platform currently includes everything from workspace and virtual offices to marketing and accounting support services. At the earliest stages of its inception, Rovva needed support to define the brand, build confidence, and address the needs of multiple audiences at once: small businesses, fast growers and efficiency seekers.

Creating the world’s largest business support platform

Working closely with the Rovva team, we helped turn a big idea into an exciting, engaging brand. This included creating the name, logo, visual identity, tone of voice and messaging from the ground up. We then developed in-depth storytelling for each audience group, building a foundation for user journeys that feel relevant and targeted. Finally, we turned this into a clear website structure and wireframes, before developing a distinct look and feel and designing all pages.

Outcome

With our support, the Rovva website makes the complex feel simple – and a huge amount of content and services feel accessible and convenient. At the same time, integrated booking and user reviews help to build confidence and keep visitors engaged about what’s possible with Rovva’s support.

Deliverables

Naming
Brand proposition, tone of voice and messaging platform
Logo development, visual identity and brand guidelines
Website design