Equipping a new global business division. Regus Global Development was formed to drive the rapid growth of Regus’ network. With a huge task ahead they needed support from day one to create an entire armoury of collateral.

Background

Regus is the world’s largest provider of flexible workspace, with customers including some of the most successful entrepreneurs, individuals and multi-billion dollar corporations. Through their network of business centres, spanning almost 120 countries, they enable people and businesses to work wherever, whenever and however they want.

The tools to train, operate, pitch and close deals

We met with the new Global Development team on day one and helped extract their proposition and plan their communications. We coined the phrase ‘Workplace Revolution’ and used this as a central theme to drive property owners to join the Regus network and capitalise on the growing shift in flexible working.  

Over the coming months we created a library of tools to train and equip the new global sales teams, so they could identify the best opportunities and secure mutually beneficial deals with property owners.

Deliverables

Proposition and key messaging / Brochures & printed collateral / Coffee table book / Photoshoots / Presentations / Training videos / Interactive sales tool UX and UI / Content managed intranet / Exhibition system / Advertising campaigns

Global Development achieves its target. And enables the workplace revolution.

Regus Global Development became an established business division with everything it needed to train, pitch, and close deals with landlords, property owners and franchisees. With our ongoing support the business achieved remarkable success and grew the network exponentially from 1,200 to 3,000 locations.

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