Creating a brand extension to bring flexible working to people on the move. Regus wanted to extend its business centre network to airports, hotels and transport hubs, and needed a brand that could compete in busy, fast-moving environments.

Background

Regus is the world’s largest provider of flexible workspace. Entrepreneurs, individuals, and corporations access their 3000 locations to work wherever, whenever, and however they need.

A comprehensive toolkit from brand story to roll-out

We isolated key elements of the existing identity, building a sub-brand that reflected Regus but also felt distinct. Then we developed the brand’s story, visual identity, and associated collateral – everything Regus needed to launch and establish their new format worldwide.

Disciplines

Visual identity / Copy platform / Photography / Signage strategy / Collateral toolkit /
Location launch campaigns

A global roll out. A successful brand, and a proven business case.

We helped launch Regus Express in 50 locations worldwide, from Shell forecourts and railway stations across Europe to libraries in Singapore. Today, Regus Express is a mobile working platform that’s poised to be one of the company’s fastest-growing formats.

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