Using brand to raise profile and attract investment. Projective needed a new website to help explain their business idea to prospective investors.

Background

Projective is an energy reduction consultancy that provides solutions for industrial clients. Their mission is to transform the way industry uses energy through good engineering.

A journey of re-discovery

In order to make the website communicate clearly we went back to basics to understand what the business stood for. Using workshops and client interviews we uncovered Projective’s brand DNA and defined their mission and values, upon which we created a clear proposition and compelling story.

The website project soon turned into a full-scale branding exercise, which coupled with a fresh corporate identity saw a complete re-invention of the way Projective presented itself.

Disciplines

Brand DNA / Proposition & positioning / Staff engagement programme / Corporate identity guidelines / Marketing collateral / Website / Exhibition stand / Office signage

A new brand. A new chapter.

The redefined brand galvanised the team and shifted perception of the business towards a professional organisation with an extensive skillset. Projective now boasts a stronger market presence, more engaged staff, and has successfully achieved the third-party investment it needed to realise it’s full potential.

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