Taking a positive approach to change management. John Lewis Partnership had separate HR, Procurement, IT and Finance functions for each of their retail businesses, and had appointed Deloitte to drive greater efficiencies with a single, shared services centre. They needed help to launch, and communicate the benefits of the new facility to their employees during a period of major organisational change.

Background

The John Lewis Partnership operates John Lewis department stores, Waitrose supermarkets, and its banking, financial and communications services. The company is owned by a trust on behalf of its employees (Partners) who have a say in the running of the business, and receive a share of annual profits.

Altogether easier

We ran workshops with internal teams to understand the full impact of the forthcoming changes, and created a positive story to help engage and build support from day one for the new centralised service centre. We named and created a visual identity for the new Partnership Services facility, rolled out a suite of communications pieces and orchestrated a launch campaign across the business.

Disciplines

Brand strategy / Corporate identity / Launch campaign / Literature system / Signage & interior graphics

A successful roll-out. A new business division that’s valued across the group.

The branding exercise helped launch Partnership Services – creating a new business entity on a par with the company’s retail divisions. The launch programme engaged employees with highly visible, positive, human communications that helped to educate and drive adoption and compliance though a period of major organisational change.

Deloitte cite the project as their most successful to date in managing the transition from a collection of internal functions to a valued consultative partner.

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