Repositioning Haste as a nationwide industry leader. With an ambition for growth, Haste needed to clearly communicate its expertise and exceptional service to help secure larger contracts.

Background

Haste provides a rapid response support service for customers of large utilities companies following electrical, water and gas incidents. Nationwide, the firm brings its extensive knowledge and a skilled calm to resolve issues fast and drive customer satisfaction.

A professional image to match their reputation

We helped build a strong visual identity around the core values and service promise of the business. And developed a positive, straight-taking communications stye that reflected the efficiency of their operation and the confidence they instil in their customers. This was applied consistently across every customer touchpoint. 

Disciplines

Brand DNA / Proposition & positioning / Brand guidelines / Copy platform / Website / Collateral toolkit / Vehicle livery 

Securing larger contracts. And going from strength-to-strength

We helped make it easier for Haste to tell their story, with a unique and compelling proposition that positioned the company as a major name in support services. With greater confidence and credibility, the business has gone on to win a number of major contracts with E.ON, SSE and Electricity North West.

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