Bringing new life to an historic building. To supplement their serviced office business, the owners of Fetcham Park had a vision to create the UK’s ultimate wedding location and needed a team to help bring it to life.

Background

Built in 1705, Fetcham Park is a Grade II listed building located on the outskirts of Leatherhead in Surrey. Owned by the Wilky Group, the building operates as a multi-function events and business centre; providing an idyllic setting for weddings and conferences, as well as a convenient location for meeting rooms and concierge serviced offices.

A building with two stories

After years of running under an umbrella brand with other Wilky Group serviced office locations, Fetcham Park was chosen to evaluate the success of marketing it as a unique destination – enabling the creation of a stand alone wedding venue. We developed two separate propositions, using the location’s elegance and historic charm to maximise the premium positioning for each offering. Then we created a full suite of marketing tools covering every customer touchpoint, to help re-launch Fetcham Park as a multi-function destination. 

Disciplines

Value propositions and core messaging / Copy platforms / Responsive websites / WordPress blogs / Social media campaigns / Brochures / Collateral toolkits 

 

Vision realised. Full potential of a historic destination maximised.

Armed with a comprehensive suite of finely focused marketing tools, our client invested their time, passion and belief in the location, building a business and reputation for exceptional service. This has resulted in the success of both businesses and a realisation of their original vision with a regional, then the national award for best wedding venue of the year.

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