Launching an exclusive collection of luxury apartments. RER London wanted a prestigious campaign for their niche development in the heart of Westminster.

Overview
With just 20 luxury apartments and a stunning penthouse suite, 33 Greycoat represents an exclusive opportunity to enjoy a premium lifestyle in the heart of London’s most historic locations.

Concept
In a city flooded with new build apartments, we needed to bring the unique characteristics of 33 Greycoat to the fore. A limited run of high production value brochures created a sense of exclusivity and presented the stunning interior designs in a rich, tactile form. An integrated campaign featuring press, digital and outdoor drove enquiries and brochure requests, which ultimately achieved 86% of sales off-plan.

Disciplines
Branding / Visual identity / Marketing proposition / Brochure / Hoarding and signage / Advertising campaign / Photography

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