Helping create a new waterside neighbourhood for North London. In a soon to be Crossrail hotspot, Tottenham Hale is undergoing a major regeneration, and this key development from Muse and the Canal River Trust will become a must have address.

Background
An integral part of Tottenham’s ongoing regeneration programme, Hale Wharf is a housing development with a difference. Like the borough itself, the scheme is full of contrasts – from the juxtaposition of its waterside location, adjacent to the bustling main thoroughfare to Seven Sisters, through to diverse range of property on offer.

Concept
As part of our concept, we looked to create a distinctive brand for the scheme that combined urban waterside living with the cultural and social diversity of the area. A bold visual language was proposed, using distinctive colours and authentic imagery by local photographers.

Disciplines
Core proposition & messaging / Brand identity / Brochure / Hoarding and signage / Launch campaign / Social Media

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